Prime-Time Television Program Essay Example | Topics and Well Written Essays - 500 words

Prime-Time Television Program - Essay Example This paper discusses how Coca-Cola Company has incorporated social media to ensure that it’s commercial reach large number of customers globally. The key Coca-Cola commercial that I liked is the Mirage--Super Bowl ads 2013. This commercial portrays three groups of people racing for a bottle of Coke in a dry land (Super Bowl 2013 ads 2013). It is interesting to note how the three groups of people look thirsty in a place that has no water and the only solution to their thirsty is a cold bottle of Coke. As the individuals continue to run Coke on its side increases it speed. Consequently, the individuals increase their speed up to the point they catch up with the bottle of coke. This is followed by sharing the drink that they take in an enjoyable way thus creating a strong friendship among themselves. In my opinion, the commercial has played a major role in ensuring that the company reaches its target market. For example, the racing individuals are of different ages thus indicating that the company targets all the consumers regardless of their ages. Similarly, young people who are key consumers of Coca-Cola products can freely interact with the characters that are featured in the commercial through social media. David 25 argues that in this way the company has ensured strong positive relationship between its products and the consumers. Having been held in a desert, the commercial indicates that the company is not only targeting cold places but also it has adopted various strategies to ensure that the needs of consumers residing in dry countries are catered for. As the demand of Coca-Cola products increases, the company has embarked on improving its production by the use of modern technology. The speed with which the Coke bottle was emulating depicts the haste at which Coca-Cola C ompany is putting in place modern technology as a way of ensuring that the needs of its market are effectively met. Social media is a major advertising

Sociology Essay Example | Topics and Well Written Essays - 1000 words - 4

Sociology - Essay Example Humans acquire of their behavioural traits from nurture thus come a philosophy called tabula rasa or blank slate. In recent years, both nature and nurture have been recognized to play interacting roles in development. These two are tied in mutually in ways that many of us do not see. Both are important influences to a person as they are developing their traits. What we have inherited is essential basis of what kind of person we are, but our environment can alter and develop us even more. In acquiring or altering traits in a person, these two factors are important. Some psychologists agree that nature and nurture are both major influences to the development of behaviour. Psychologist Robert Plomin said, "†¦. But the genetic influence on traits and behaviors is only partial: Genetics account, on average, for half of the variance of most traits. That means the environment accounts for the rest." Though we receive genes from our family, our surroundings and nurturing can alter that if strong enough, as an influence. We might not notice it, but  nature  and  nurture  are mixed in with each other, influencing traits of everyone. 2. What are the common themes in the ideas of Freud, Piaget, Kohlberg, Gilligan, Mead and Erickson? In what ways do their theories differ? The common theme in the idea of the Freud, Piaget, Kohlberg, Gilligan, Mead and Erickson is child development. They all believed that society played a vital role in the development of the person. However, they all developed variety of concepts in the psychoanalytic point of view. Sigmund Freud developed the elements of personality. He declared humans had two basic needs or drives:  eros, a need for bonding and  thanatos, which related to a drive for death. Freud's perspective combined both these basic needs and the influence of society into a unique model of personality. Freud’s work highlights the internalization of social norms and the importance of childhood experiences in the so cialization process and the development of personality. Jean Piaget’s theory of cognitive development centred on human cognition or how people think and understand. He identified four major stages of cognitive development: sensory motor stage, post-industrial societies, concrete operational stage, and the formal operational stage. Lawrence Kohlberg developed a theory of moral development. He used Piaget’s theory as a facilitator for a study of moral reasoning. He suggested three stages: preconventional stage  based on pain and pleasure, a  conventional stage  (in the teenage years), where right and wrong is understood within cultural norms, and a  postconventional stage, where abstract critique of the social order is possible. However, his work is gender limited to boys only. Carol Gilligan in response to Kohlberg’s theory developed the theory of gender and moral development. She concludes that males and females make moral judgments in different ways. Ma les use a  justice perspective:  "It's wrong if the rules define it that way". Females use a  care and responsibility perspective:  "It's wrong if it damages relationships." Her recent research on self-esteem demonstrates that female self-esteem begins to slip during adolescence as they encounter more authority figures who are men. George Mead developed the theory of social self. Mead's analysis focuses on mental processes and is often referred to as  social behaviourism. He emphasized that the key to developing the