Open Table - Case Study Example | Topics and Well Written Essays - 500 words

Open Table - - Case Study Example Another reason is that the closest competitors such as MenuPages.com are limited in their services in that though they offer access to restaurant menus and reviews, the visitors to their site cannot make reservations and MenuPages site covers only eight U.S cities. OpenTable has also partnered with onetime competitor Urbanspoon, enabling it to acquire Urbanspoon’s reservation management system, Rezbook, thus becoming Urbanspoon’s reservation provider. Apart from that OpenTable is committed to shrewd technological investments such as mobile Web site, mobile applications that work on just about every Smartphone platform. It has introduced an iPad app that fully integrates with the ERB software and GPS enables mobile uses to locate and make reservations at nearby venues. A new addition has also enabled users to pay for meals with a credit card directly from its apps. 2. The following characteristics of restaurant market make it difficult for a reservation system to work; Foremost restaurant booking systems require a fully secure reservation and cancellation functionalities that should come with confirmation of e-mail. This particular feature is real time and ensures that you are keeping abreast with developments as they take place real time.Secondly,some user interface are difficult to use for the online visitors, making them to be not user friendly to any potential customer who may want to use them.Thirdly,the fact that while in the market of restaurant reservation system online, you require a system that is web based as compared to the one that is installed or rather upgraded on a physical machine makes it difficult for a reservation system to work. 3. OpenTable’s market is susceptible to network effects which means that the more people use it, the more utility the system delivers, which made OpenTable’s growth to continually provide diners with expanded choices. More diners have thus